User Research
HCI.
User Testing for Web and Mobile Apps
Comfortable leading a robust User Testing and A/B testing program; analyze data insights to iterate, improve, and maximize UI/UX
User interviews (in person and remote)
User observations and studies
Formally specifying users, goals and tasks
Demonstrating/presenting the output
Gathering high and low level requirements in the form of hypotheses
Formally specifying the requirements in terms of users, organizational and standards
Expert usability reviews / heuristic evaluations
Usability testing (including remotes testing using online software)
Accessibility testing
Formally creating the evaluations
Demonstrating/presenting the output
For this project, our team carried out extensive literature review to understand what educational aids and pedagogical designs principles exist for designing for our target audience.
Sorting through data to get to real insights.
User Testing for Virtual Reality
Qualitative User Research with 30 women suffering from anxiety using mobile VR headsets to test mindfulness meditation experiences.
Created clickable prototypes to facilitate communication with engineers and stakeholders.
Tested interactive prototypes with the Design team.
Internship
For this project I was in charge of re-designing the Betatonio stores to prepare them to compete with Blockbuster's arrival to the country. My process included:
On-site observations and analysis to define target users and personas
Take pictures, video and record audio to sample areas that needed improvement and areas that worked well
Shadowed employees to identify their needs an
Developed questionnaires and interviewed prospective customers about expectations and good-to have wish-lists.
I interviewed current customers to pinpoint suggestions and solution to problem areas.
Developed and interviewed employees
Analyzed data and provided suggestions and designs to improve the customer experience
As a result, the 20+ stores adopted my recommendations to improve customer experiences and adopted my designs. The company was ready to compete with Blockbuster on time.
User Research Training
BS. Industrial Design
Specialized in Emerging Media