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Leadership is not about how many people you manage, it’s about how many people you inspire, help, and support.

photos & videos by freya magnusdottir

with black sand beaches, volcanic fields blanketed in heavy moss and over 3,000 species of mushrooms, the icelandic landscape is the most sci-fi corner of planet earth.

three mushrooms in moss
mushroom in moss

mushrooms dot the landscape

nature, texture, iceland, moody, photography, otherworldly iceland, underground, underworld, otherwordly, woodland,
three mushrooms, one on branch

the dense moss, rich with moisture, is a perfect growing medium for iceland’s many species of mushrooms. experienced mushroom hunters know to visit their favorite spots a few days after it rains to find the biggest variety.

floating mushroom
three floating mushrooms

Some of the leading companies I've worked with

Declara, Inc EdTech

Synopsys, Inc Semi-conductors

RedSeal, Inc CyberSecurity

IPG - Kinesso AdTech

Unifi Software, Inc Big Data

Contributions to the Design Industry

I'm deeply engaged in the design community, whether through mentoring, coaching, offering guidance, sharing know-how, educating, or publishing articles.

Global Design Leadership Forum

User Experience Professional Association

Interaction Design Association